Just reflecting on how much my online presence can affect client behavior. Recently, I secured three great clients via my revamped LinkedIn profile.
It feels like clients sourced through professional networks actually respect contracts and deadlines. It’s a stark contrast to those who come from casual referrals.
LinkedIn clients show up with wallets open. They’ve already decided they need help before hitting send.
Referrals? Totally different story. Someone drops your name at a barbecue and boom - you’re fielding calls from people who have no clue what they want or what anything costs.
I’ve spotted a pattern with clients who actually pay well:
Worst clients always open with “my friend said you might help with something small.” Small becomes massive, cheap stays cheap.
Your online presence handles that first sales pitch automatically. People already know your rates and how you work before they contact you.
Most of my work comes from word of mouth anyway.
Same here. LinkedIn clients get that this is a real business - they expect invoices and payment terms upfront.
Referrals can be tricky though. Friend’s neighbor kept wanting “quick changes” and paid weeks late every single time. Compare that to a website client who pays in 5 days without fail.
Definitely invest in your online presence. Even a simple site with clear pricing sets the tone before they reach out.
Spot on. It’s all about how they find you. LinkedIn clients research beforehand - they know what they want and expect to pay.
Referrals? They treat you like you’re doing them a favor, not running a business. I had this same issue until I started funneling everyone through my professional channels.
I make people check my LinkedIn first now. Weeds out the tire kickers instantly.
Could not agree more. The right online profile attracts reliable clients who value contracts.