Where’s the line between too detailed and just enough? I’ve gone from vague descriptions like “Service Rendered” to explaining each task in a long note.
While clients have been okay with either, I can’t help but think longer invoices might just confuse them.
Some need every hour broken down - they get ‘Content strategy meeting (2 hrs), wireframe creation (4 hrs), homepage design (6 hrs).’
Others just want the big picture and get ‘Homepage redesign complete.’
You can tell which type they are from how they communicate. Micromanagers ask tons of questions upfront, so they get detailed invoices. Hands-off clients who just want results get simple descriptions.
When I’m not sure, I start simple and add detail if they ask. Way easier than backing down from too much info.
One line per deliverable works best. Think ‘Kitchen cabinet installation’ or ‘Electrical panel upgrade’ - don’t break down every wire and screw. Clients want to know what they got, not how you did it. Save detailed breakdowns for change orders or when things go sideways and you need to show your work.
I keep mine short but clear - just enough so they know what they paid for.
Something like “Website redesign - 3 revisions” or “Logo design and brand guidelines.” Gives them the details without writing a novel about every hour.
Long descriptions just create more stuff for clients to question or negotiate.