Marketing’s a beast when you’re chasing payments. Been trying different channels, but it’s hard to tell what’s working. Feels like I’m spinning plates - chasing leads and chasing invoices.
Anyone cracked the code on balancing client acquisition with actually getting paid?
Can’t help much. I just hand out flyers sometimes. Clients pay cash usually.
I’ve been in your shoes, and it’s tough juggling marketing and chasing payments. Here’s what worked for me:
For marketing, I keep it simple. I use a basic Google Sheet to track where clients come from. Each new client gets a row with their source (referral, Google, Facebook, etc.) and payment status.
To handle unpaid invoices, I switched to upfront deposits for new clients. It’s a game-changer. I also send automated reminders through my invoicing software.
For attracting clients, I found my sweet spot with local business groups and LinkedIn. I post regularly and engage with others. It’s slow but steady growth.
Remember, good clients who pay on time are worth their weight in gold. Focus on keeping them happy and ask for referrals. It’s cheaper than chasing new leads all the time.
Don’t try to do everything at once. Pick one thing to improve each month. It adds up over time without overwhelming you.
I just keep a notebook. Write down where folks hear about me and if they pay. Keeps it simple. For unpaid stuff, I don’t do more work till they settle up. Saves me headaches.
Been there, done that. It’s a real juggling act.
Here’s what’s working for me:
I use a simple spreadsheet to track where clients come from and if they pay. It’s basic but does the job.
For new clients, I always ask for a deposit. It weeds out the non-serious ones and helps with cash flow.
I’ve found referrals are gold. I give my best clients a small discount for sending new business my way. It’s cheaper than ads and brings in better clients.
For unpaid invoices, I’m pretty firm now. I pause work until they pay up. It was hard at first, but it’s saved me a ton of headaches.
Remember, it’s okay to say no to bad-fit clients. One nightmare client can eat up all the time you need for marketing and finding good ones.
Just tackle one thing at a time. You’ll figure it out.
Look, marketing’s important, but getting paid’s the priority. Set up a system. Use automated invoicing and reminders. Give clients clear payment terms upfront. For marketing, pick one or two channels and stick with them for a few months. Track where leads come from in a simple spreadsheet. Don’t spread yourself too thin. Focus on what brings in paying clients, not just leads. And remember, a client who pays beats ten who don’t.