I’ve been running my web design gig for a couple years now and finally seeing some decent profits. Thinking about reinvesting to grow, but unsure where to focus. Marketing? New tools? Hiring help?
Curious how other solo operators approach this. What’s worked for you?
I’d say tools. Got myself a better laptop last year. Made jobs go quicker. More jobs, more money. Just my two cents though.
When I started seeing profits, I went back and forth on this too. Here’s what worked for me:
First, I upgraded my accounting software. Sounds boring, but it saved me hours each month on invoicing and tracking payments. More time for actual work.
Then I put some money into local business networking events. Got me a couple of steady clients who’ve been with me for over a year now.
Last thing I did was hire a freelance designer to help with overflow work. Started small - just 10 hours a month. Now she’s almost full-time and I can take on bigger projects.
Key thing is to look at what’s holding you back right now. For me, it was time management and finding quality clients. Fix those bottlenecks first and you’ll see results pretty quick.
Just my experience though. Your mileage may vary.
Been in that spot. It’s tough to decide where to put the extra cash.
For me, it went like this:
Each step brought more work and income. But it’s not one-size-fits-all.
Look at your bottlenecks:
Start small, test, and adjust. That’s the beauty of being solo - you can pivot quick.
Tools can boost efficiency, but don’t overlook marketing.
A mix of both might work best. Upgrade equipment that slows you down, then put some cash into targeted ads or networking events.
It brings in new clients while helping you work faster. Win-win.
Dunno about investing profits. I just do jobs get paid.
My truck’s my main tool. Keep it running that’s enough.
Profits? Invest in what gets you more work or makes the job easier. Simple.
For me, it was tools first. Decent laptop, good software. Makes the work faster, clients happier.
Next was a basic website. Nothing fancy, just to show off some jobs. Brings in leads.
Didn’t bother with hiring. More hassle than it’s worth for most jobs.
Marketing? Word of mouth does most of it. Maybe some business cards.
Start small. See what works. Don’t overcomplicate it. Focus on what brings in more money or saves you time. That’s the bottom line.