Just wrapped up a project where I undercharged again. It’s starting to hit me how crucial pricing is for sustainability. I’m great at the work but struggle with the money talk.
Anyone else find themselves in this boat? How do you approach pricing discussions without feeling like you’re asking for too much?
I feel you on the pricing struggle. It took me years to get comfortable with it.
What worked for me was breaking down my costs. I figured out how much I spend on tools, software, office space - everything. Then I added what I wanted to make per hour. That became my baseline.
When talking to clients, I focus on the value they’re getting. Like, ‘This project will boost your sales by X%’ or ‘You’ll save Y hours a week.’ It takes the spotlight off the price tag.
I also started offering different package options. Gives clients choices and makes the conversation easier.
Remember, it’s okay to lose some clients over price. The ones who value your work will pay what you’re worth.
Stop undercharging. You’re running a business, not a charity. Figure out your costs and profit margin, then stick to those numbers. If a client balks, let them walk. There’s always more work out there.
When pricing, factor in your time, materials, overhead, and expertise. Don’t lowball yourself just to get the job. That’s a quick way to burn out.
As for the money talk, keep it short and professional. Give them your price and leave it at that. No need to justify or over-explain. If they can’t afford you, that’s their problem, not yours.
I just tell 'em the price and that’s it. Don’t make a big deal outta it.
Been there, done that. Underbidding sucks. Nowadays I just quote my rate and move on. If they don’t like it, plenty of other jobs out there. No point stressing over it.
Pricing’s definitely a tricky beast. I’ve been there too, feeling like I’m asking for too much. But here’s what I’ve learned:
I started keeping a spreadsheet of my expenses. Software, equipment, even coffee - it all adds up. Then I tack on what I actually want to earn. That’s my baseline.
When talking to clients, I focus on what they’re getting. Like, ‘This project will save you X hours a week’ or ‘You’ll see Y% more engagement.’ It shifts the conversation from price to value.
I’ve also started offering tiered packages. Gives clients options and makes the whole money talk less awkward.
Remember, it’s okay to lose some gigs over price. The clients who get it will pay what you’re worth. And trust me, those are the ones you want to work with anyway.
Stick to your guns. You’re running a business, not a favor factory.
I hear you on the pricing struggles. Took me a while to get it right too.
Now I just figure out my costs, add my profit, and that’s my rate. No haggling.
When quoting, I keep it simple. ‘This is what it costs.’ If they can’t afford it, no hard feelings. There’s always more work out there.
Remember, you’re running a business. Charge what you’re worth.