Been through the unpaid invoice nightmare. When cash got tight, I ramped up Facebook and LinkedIn posts about our services.
Social media takes forever though. You’re waiting months before new followers turn into actual money.
What actually worked short-term? Got ruthless with collections. Started calling clients at 15 days instead of 30. Also started demanding partial upfront payment on new work.
Sure, social media’s great for long-term growth. But if you need cash now? Chase the money already owed to you first.
Social media can help find new clients, but it won’t solve your late payment issues. You will still face delays. Focus on getting what you are owed first. Send reminders and set clear payment terms from the start. New clients are important, but collecting what you have earned is crucial.
Unpaid invoices are killing you but social media won’t pay your bills this month.
What actually works:
Send demand letters after 30 days
Stop working for clients who owe you money
Set up payment plans to get cash flowing
Hire collections for the dead beats
Social media might get you leads in 6 months. Those unpaid invoices could cover rent next week if you actually chase them down.
I wasted months posting when I should’ve been making collection calls. The money’s already there - go grab it before hunting for new clients who might stiff you too.